Five tips for marketing your Franchise

Out site the promotional opportunities malls provide,there are many ways to spread the world in your community about your franchise business.Patti Hone, President of As you like it marketing and Communications, Shares five tips for effective local marketing

1. Get People Talking

word of mouth costs nothing and is the most well received from of marketing encourage goodwill and referrals through promotions and excellent customers service

2. Know Your Neighbors:

community involvement is more than good public relations.the link to you community is also effective advertising , consider combining your marketing efforts with other local business to expand your reach and create a win-win situation

3.Networking

Trade associations chambers of commerce and other groups are a great way to meet new people.Be enthusiastic about your business and turn new contacts into new customers and clients

4.Regular communication

Generate a new reason to talk to your customers every week to keep them interested. it could be something as simple as a new menu item or your locations . keep your message fresh,exciting,strong,and frequent

5.Public relations

Local papers are always looking for community news. contact local editors and establish yourself as a source. be sure to send press releases when you have news to share remember, press release publicity is free publicity